Course Overview

The hardest thing about copywriting isn’t knowing HOW to write. It’s knowing WHAT to write. Your challenge as a copywriter isn’t your ability to write compelling copy. It’s your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.

This module defines copywriting, describes the major types of copywriting, and discusses specialized types of copywriting. It then introduces you to the two main audiences who will read your copy, and describes the types of writing that some people mistake for copywriting. It includes a handy glossary of common copywriting and marketing terms that you need to know before you offer your services as a copywriter.

It goes into great detail about the seven questions you must ask before you can write a great copy. We’ll cover what you are selling, where you are selling, who you are selling to, why they should buy, who your competition is, the most important thing to say in your copy, and what you want prospects to do after reading your copy. Section two ends with a lesson on how to research a product or a service so that you can sell it with effective copy.

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Copywriting for Beginners Part 1 – Seven Questions

• Copywriting Defined: Part 1
• Copywriting Defined: Part 2
• Types of Copywriting
• Specialized Copywriting
• Your Two Audiences for Copywriting
• What kinds of promotional writing are not copywriting
• To write great copy, ask seven questions
• Q 1. What are you selling?
• Q 2. Where are you selling?

And more 

Copywriting for Beginners Part 2 – Headlines & Openings

• Your Headline Must Do Only Two Things
• How to Brainstorm Headline Ideas
• Headline Writing Tips 1, 2, 3
• Headline Writing Tips 4, 5, 6
• Headline Writing Tips 7, 8, 9
• Boost Email Open Rates with a Colon in Your Subject Line
• Write Good Negative Headlines
• Think Like a Search Engine to Write Better Headlines

And much more

Copywriting for Beginners Part 3 – Persuasion

• Write with features and benefits
• Overcome objections
• Be Specific
• Differentiate
• Think Visually
• Overcome doubts with testimonials
• Get your testimonials right
• Give your buyer a deadline
• Offer a guarantee that hurts
• Follow these five tips for better body copy
• Why your copy needs an offer

And much more

Who is this Course for

This course is suitable for anyone who is looking to get into copywriting or wants to improve their own copywriting skills.

Career Path 

This training course will lead you to many different career opportunities, Here are few prospects:

• Copywriter –  £29,000
• Proofreader –  £23,312
• Copyeditor –  £24,147
• Content Writer – £36,627