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Copywriting for Beginners Part 1 - Seven Questions 16
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Copywriting Defined: Part 1 03 minLecture1.1
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Copywriting Defined: Part 2 03 minLecture1.2
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Types of Copywriting 03 minLecture1.3
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Specialized Copywriting 06 minLecture1.4
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Your Two Audiences for Copywriting 03 minLecture1.5
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What kinds of promotional writing are not copywriting? 04 minLecture1.6
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To write great copy, ask seven questions 06 minLecture1.7
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Q 1. What are you selling? 07 minLecture1.8
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Q 2. Where are you selling? 05 minLecture1.9
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Q 3. Who are you selling to? 06 minLecture1.10
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Q 4. Why should they buy? 05 minLecture1.11
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Q 5. Who is your competition? 07 minLecture1.12
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Q 6. What is the most important thing to say? 05 minLecture1.13
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Q 7. What do you want your prospect to do? 04 minLecture1.14
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How to research a product or service so that you write great copy 06 minLecture1.15
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Study your prospect more than your product 02 minLecture1.16
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Copywriting for Beginners Part 2 - Headlines & Openings 16
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Your Headline Must Do Only Two Things 06 minLecture2.1
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How to Brainstorm Headline Ideas 06 minLecture2.2
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Headline Writing Tips 1, 2, 3 03 minLecture2.3
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Headline Writing Tips 4, 5, 6 03 minLecture2.4
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Headline Writing Tips 7, 8, 9 03 minLecture2.5
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Boost Email Open Rates with a Colon in Your Subject Line 04 minLecture2.6
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Write Good Negative Headlines 03 minLecture2.7
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Think Like a Search Engine to Write Better Headlines 05 minLecture2.8
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Google Text Ad Headline Writing Do’s and Dont’s 07 minLecture2.9
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How to Write a Google Text Ad Headline 10 minLecture2.10
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Keep them Hooked with a Great First Line 03 minLecture2.11
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Open with a Provocative Question 03 minLecture2.12
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Start with a Story 05 minLecture2.13
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Start with a Zinger 03 minLecture2.14
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Start with an Arresting Fact 02 minLecture2.15
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Start at the Beginning 03 minLecture2.16
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Copywriting for Beginners Part 3 - Persuasion 22
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Give your sales pitch a proven structure 06 minLecture3.1
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Write with features and benefits 06 minLecture3.2
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Overcome objections 05 minLecture3.3
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Be Specific 04 minLecture3.4
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Differentiate 03 minLecture3.5
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Think Visually 06 minLecture3.6
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Overcome doubts with testimonials 04 minLecture3.7
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Get your testimonials right 04 minLecture3.8
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Give your buyer a deadline 02 minLecture3.9
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Offer a guarantee that hurts 04 minLecture3.10
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Follow these five tips for better body copy 03 minLecture3.11
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Why your copy needs an offer 04 minLecture3.12
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Make two offers 03 minLecture3.13
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Use these six proven free offers 05 minLecture3.14
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Use one of these 10 B2B information offers 05 minLecture3.15
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If in doubt, discount 04 minLecture3.16
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Improve your offers with this checklist 04 minLecture3.17
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Keep them hooked 04 minLecture3.18
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Make your copy more personal 03 minLecture3.19
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Give your sales pitch with subheads 02 minLecture3.20
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Keep your readers hooked with great captions 04 minLecture3.21
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Improve your readability 04 minLecture3.22
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