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Introduction 5
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Lesson 1: Avoid the bureaucratic style 12 minLecture1.1
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Lesson 2: Seven qualities of good business writing 11 minLecture1.2
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Lesson 3: Adopt the “you-centered” business style 11 minLecture1.3
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Lesson 4: Watch your tone 02 minLecture1.4
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Lesson 5: Four types of sentences 05 minLecture1.5
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Organize your thoughts 7
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Lesson 1: How to plan a writing project 06 minLecture2.1
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Lesson 2: Start with your reader 11 minLecture2.2
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Lesson 3: Know your goal 08 minLecture2.3
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Lesson 4: Write your outline 13 minLecture2.4
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Lesson 5: Structure your message 11 minLecture2.5
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Lesson 6: Choose the right style 08 minLecture2.6
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Lesson 7: Consider your tone and persona 10 minLecture2.7
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Write your draft 10
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Lesson 1: Get to the point 11 minLecture3.1
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Lesson 2: Write simple sentences 08 minLecture3.2
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Lesson 3: Write with paragraphs 07 minLecture3.3
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Lesson 4: Use simple words 09 minLecture3.4
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Lesson 5: Use strong verbs 09 minLecture3.5
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Lesson 6: Keep related words together 07 minLecture3.6
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Lesson 7: Be specific rather than general 09 minLecture3.7
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Lesson 8: Be concrete rather than abstract 10 minLecture3.8
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Lesson 9: Be definite rather than ambiguous 10 minLecture3.9
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Lesson 10: Use the active voice 08 minLecture3.10
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Edit your draft 7
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Lesson 1: Omit needless words 09 minLecture4.1
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Lesson 2: Use parallel structure 03 minLecture4.2
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Lesson 3: Avoid common grammatical mistakes 09 minLecture4.3
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Lesson 4: Avoid common mistakes when crafting sentences 10 minLecture4.4
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Lesson 5: Avoid mistakes with commas and apostrophes 07 minLecture4.5
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Lesson 6: Six categories of words to eliminate 08 minLecture4.6
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Lesson 7: Editing checklist 08 minLecture4.7
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