A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. … Their audience isn’t limited to their actual followers; they can connect with the followers of their followers who share their content. Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. … Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

What will students learn in this course?

• Establish your niche market.
• Optimize your social media platform.
• Ways to find your target audience.
• Create relevant, valuable content.
• Types of content to post on a continual basis.
• Be authentic.

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Introduction

• Introduction
• Downloadable Resource

Establish Your Niche Market

• Introduction
• Personal Care
• Health and wellness Industry
• Consumer Goods
• Technology Industry
• Virtual Reality

Optimize Your Social Media Platform

• Introduction
• How the Entertainment Industry Benefits from Social Media
• How Real Estate is Influenced by Social Media
• How Marketing is Influenced by Social Media
• How Restaurants are Influenced by Social Media
• How Education is Influenced by Social Media

Ways to Find Your Target Audience

• Introduction
• Conduct Market Research
• Understand Purchase Path and Pain Points
• Know your Existing Customers
• Employ Multi-segment (differentiated) Marketing
• Don’t Cast a Net with a Broad Reach

Create Relevant Valuable Content

• Introduction
• Be Authoritative
• Be Informative and Comprehensive
• Be Readable
• Have a Point of View?
• Give Satisfaction

Types of Content to Post on Consistent Basis

• Introduction
• Content to Entertain
• Content to Educate
• Content to Inspire
• Content to Convert
• Tips for Consistent Posting on Social Media

Be Authentic

• Introduction
• Authentic Photos
• Cultivate an Attitude of Genuine Pleasure in other Peoples Pleasure
• Be Clear About What You’re Using Social Media For
• Pair Self Promotion with Expressing Gratitude to Others
• Keep a Balance Between Personal Sharing and Sharing Things that are Interesting useful or humorous

Conclusion

• Conclusion