Marketing Shortcuts For Small Businesses
Have you ever asked yourself why some small businesses strive at marketing their products and services while most don’t? Pause for a second and think about it. If you know the answer, you can skip this course and move to another; if not, then you have arrived at the right place.
In this marketing course, you will learn:
- How To Think Like A Marketing Strategist
- How To Position Your Brand To Your Target Audience
- How To Design A Clear And Connecting Unique Selling Proposition (Usp)
- How To Compete With Product Differentiation
- How To Develop A Marketing Pitch For Your Products
- How To Build The Marketing Within Your Product
- How To Present And Polish Your Brand Visually
- How To Bundle And Offer Your Products To Your Customers
- How To Distribute Your Product To The Marketplace
- How To Plan For Your Marketing And Sales Funnels And Systems
- How To Leverage Organic And Paid Media To Promote And Sell Your Products
- How To Build Value Around Your Brand
- Bonus: How To Analyze Product Cost Structure
This course has been designed as a shortcut for the people serious about business and marketing and looking for an in-depth course about the fundamentals of marketing without going through all the frustrating books, scam courses, and complicated research. It also offers in-depth insights on how to plan for your product and marketing system if you are a beginner and looking for resources to jump-start your business adventure.
Why Choose Edplx?
- Internationally recognised accredited qualification
- Access to our free career advisors
- Approved UK Learning Centre
- 1 year accessibility to the course
- Attain PDF or hardcopy certificate to show employers
- Study at your own pace anywhere
- Employer has access to certificate validation
- Tutor Support available Monday-Friday
- Invitation to job fairs
Course Curriculum
This Course will cover some of the following topics:-
Pre-Marketing
- Welcome: Please Start Here
- Chapter 1: Course Introduction
- Chapter 2: Customers Research + Developing USP
- Chapter 2 Takeaway, Resources and Assignment
- Chapter 3: Market and Niche Research + Product Differentiation
- Chapter 3 Takeaway, Resources and Assignment
- Chapter 4: Developing Your Marketing Pitch
- Chapter 4 Takeaway, Resources and Assignment
Post-Marketing
- Chapter 5: Developing Your Marketing and Brand Visuals
- Chapter 5 Takeaway, Resources and Assignment
- Chapter 6: Developing Your Marketing Distribution And Funnels
- Chapter 6 Takeaway, Resources and Assignment
- Chapter 7: Building Value Around Your Brand
- Chapter 7 Takeaway, Resources and Assignment
- Bonus: Know Your Numbers
- Bonus: Assignment
- Chapter 8: Making Your Brand Solid
- Chapter 8 Takeaway, Resources and Assignment
- Reference & Copyright
Who Is This Course For?
This course is suitable for
- Upcoming Entrepreneurs who want to learn about marketing
- Entrepreneurs who are starting a new small business
- Small business owners
- Marketing, sales consultants, and professionals
Course Features
- Lectures 18
- Quizzes 0
- Duration 3h 15m
- Skill level All levels
- Language English
- Students 557
- Certificate Yes
- Assessments Yes
-
Pre-Marketing
- Chapter 1: Course Introduction
- Chapter 1 Takeaway, Resources and Assignment
- Chapter 2: Customers Research + Developing USP
- Chapter 2 Takeaway, Resources and Assignment
- Chapter 3: Market and Niche Research + Product Differentiation
- Chapter 3 Takeaway, Resources and Assignment
- Chapter 4: Developing Your Marketing Pitch
- Chapter 4 Takeaway, Resources and Assignment
-
Post-Marketing
- Chapter 5: Developing Your Marketing and Brand Visuals
- Chapter 5 Takeaway, Resources and Assignment
- Chapter 6: Developing Your Marketing Distribution And Funnels
- Chapter 6 Takeaway, Resources and Assignment
- Chapter 7: Building Value Around Your Brand
- Chapter 7 Takeaway, Resources and Assignment
- Chapter 8: Bonus- Know Your Numbers
- Chapter 8: Bonus- Assignment
- Chapter 9: Making Your Brand Solid
- Chapter 9 Takeaway, Resources and Assignment