So yes, lead generation is a priority for any lead gen business. And even if it’s not going great, marketers are still willing to spend money on it. But they still need to know how to generate leads online. Being aware of the following will help make sure you put those dollars to good use.

It’s a powerful marketing strategy for both lead generation and brand loyalty. … Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option.

Businesses today are heavily dependent on Lead Generation as it enables the websites of such businesses to generate more traffic which may lead to the further conversion of such found Leads into Customers. This leads to an increase in conversion rates helping a business gain huge profits in the process.

Attraction marketing makes it easy for customers to understand your product and assess its value through legitimate means. Attraction marketing improves engagement, and as an end result, increases sales. The key to success when using attraction marketing lies in having a genuine interest in customers and their needs.

What will students learn in this course?

• Lead Generation Marketing
• What is Attraction Marketing?
• Strategies for Lead Generation
• Using Customer Relation Management (CRM) for Relationship Building
• Using Social Media for Lead Generation
• Using Pay per Click (PPC) for Lead Generation

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Introduction

• Introduction
• Downloadable Resource

Lead Generation Marketing

• Introduction
• Lead Generation Process
• Aligning Content to Your Lead
• Managing Your Lead Generation Process
• Why is Lead Generation Important
• Difference Between Inbound and Outbound Lead Generation

What is Attraction Marketing

• Introduction
• 5 Tips to Run a Successful Attraction Marketing Campaign
• 5 Strategies for Strong Attraction Marketing
• The Benefits and Advantages of Attraction Marketing
• Tools to Use for Attraction Marketing
• 4 Ways I Use Attraction Marketing to Bring Me 2-5 New Teammates Each Week

Strategies for Lead Generation

• Introduction
• Create a Value-Packed Newsletter
• Host an Event
• Use a Live Chat on Your Website
• Optimize your Website to Promote Your Lead Magnet
• Target Top of funnel Keywords

Using Customer Relation Management (CRM) for Relationship Building

• Introduction
• 5 Ways CRM Systems Improve Customer Experience
• Why Building Customer Relationships is so Important
• 10 Ways to Build Long-Standing Customer Relationships 
• How Customer Relationships Can Improve Your Business Brand
• 8 Tips to Build Customer Relationships with Social Media

Using Social Media for Lead Generation

• Introduction
• How to Get More Leads on Social Media
• Social Media Lead Generation Tips
• How to Use Social Media for Lead Generation
• How to Generate B2B Leads with Social Media Ads
• 3 Foolproof Ways to Generate Leads with Social Media

Using Pay per Click (PPC) for Lead Generation

• Introduction
• How to Generate Quality Leads from Your PPC Campaigns
• Who PPC Lead Generation Works For?
• Using PPC for Lead Generation Offers a Few Notable Benefits
• Keyword Tools for PPC Lead Generation
• How to Plan your Google Ads Budget

Conclusion

• Conclusion