“Your brand is what other people say about you when you’re not in the room” Jeff Bezoz

In order for your small business to succeed, stay in the market for an extended period, and gain customers’ loyalty, it must be built and function as a brand, not as a product. People trust brands, excellent quality brands will become people’s default purchasing option, therefore people will get used to going back and keeping buying repeatedly. You must shift your business strategy from a product- or service-oriented business to a brand-oriented, find your unique audience, match their personality, fulfill their desires, and deliver value.

For a small business to succeed it must connect with its audience on a personal level, Successful Brands understand the value of connecting through emotions, fulfilling People’s desires. They adopt a unique personality and differentiate their products and services.  Another factor in building a successful brand is to focus on establishing trust with your customers by providing high-value products, customer service, and combining it with a delightful experience. 

This course will help you understand the importance of branding and what you can do in your business to create a brand that people remember and they talk about.

Why Choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

INTRODUCTION

•  Goals And 5 Steps To Building Your Successful Brand 
•  What Is Branding? 
•  Brand Experience Process 
•  Assignment : Brand Experience Process 
•  Price Competition Vs Branding Strategy 
•  Article : Price Competition VS Branding Strategy Case Study 

BRANDING STRATEGY

•  Deciding Your Brand Type 
•  Designing Your Brand Strategy 
•  Creating A Strong USP For A Specific Audience 
•  Assignment : Study A Brand Strategy 
•  Define Your Brand Vision And Mission 
•  Communicate Through A Meaningful Story 
•  Assignment : Define Your Brand USP, Mission And Story 

BRAND PERSONALITY

•  Understanding Consumers’ Desires And Needs 
•  Creating A Strong Brand Personality 
•  Brands Archetypes : 1. Innocent – 2. Explorer – 3. Sage 
•  Brands Archetypes : 4. Hero – 5. Outlaw – 6. Caregiver 
•  Brands Archetypes : 7. Magician – 8. Ruler – 9. Regular Brand 
•  Brands Archetypes : 10. Creator – 11. Lover – 12. Jester 

VISUALS & DESIGN

•  The Art Of Logo Design And Colors 
•  The Art Of Brands Photography 
•  Assignment : Design Your Brand Visuals 
•  Putting It All Together : Case Study – Honest Tea 

THE END

•  Bonus : 11 Core Principles For Creating Successful Brands

Who Is This Course For?

This course is suitable for: 

• Upcoming Entrepreneurs who want to learn the basics of business branding 
• Entrepreneurs who are starting a new small business 
• Small business owners who want to transform from non-brand or product-oriented business into a recognized brand.
• Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.