A whopping 96% of people who visit your website are not ready to buy anything during their first visit. If you want them to come back a second time, you need to capture their names and email addresses.

But there’s your challenge. Most website visitors don’t want to give you their name and email address. Website visitors are the online equivalent of retail shoppers who are approached by a salesperson. Offline, the salesperson asks, “May I help you?” And how do you reply? “No thanks, I’m just looking.”

Online, those infuriating pop-up ads ask you for your name and email address, and what do you do? You say, “I don’t think so.” And you click away. 

This is where lead magnets come in. A lead magnet is something of value that you offer your website visitors in exchange for their contact details. They get the lead magnet. You get the lead. But ONLY if your landing page is effective.

Learn How to Generate Leads with a Landing Page Magnet

This course teaches you how to use direct-response copywriting tactics to write landing pages for lead magnets. Landing pages are different from other types of web pages. And landing pages for lead magnets are different from other types of landing pages. At the end of this course, you’ll know how to write a landing page that persuades visitors to give you their name and email address. In other words, you’ll know how to write a direct-response copy that generates online sales leads.

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This course will cover some of the following topics:-

• Start with your potential customer 
• Package your lead magnet properly 
• Answer three questions before you start writing 
• Write powerful headlines and subheads 
• Be specific 
• Be unique 
• Give them pain. Or pleasure
• Craft a compelling call to action 
• Take these four steps before you go live

Who is this Course for

This course is suitable 

• Anyone who wants to learn copywriting
• copywriters
• aspiring copywriters
• anyone who hires freelance copywriters
• managers and supervisors who review copy

Career Path 

This training course will lead you to many different career opportunities, Here are few prospects:

• Copywriter –  £29,000
• Proofreader –  £23,312
• Copyeditor –  £24,147
• Content Writer – £36,627