• Course Categories
    • Business, Management & Law
    • Finance
    • Personal Development
    • Productivity
    • Marketing
    • Trading
    • Design
    • Health & Fitness
    • Languages
    • Videography
    • Photography
    • Web Development
  • Cart
  • Gift Bundles
  • Popular courses
  • All Courses
  • All Access Pass
      • Sign UpLogin
    EDPLX.COM | Over 1000 Home Study, Distance Learing Courses.EDPLX.COM | Over 1000 Home Study, Distance Learing Courses.
    • Course Categories
      • Business, Management & Law
      • Finance
      • Personal Development
      • Productivity
      • Marketing
      • Trading
      • Design
      • Health & Fitness
      • Languages
      • Videography
      • Photography
      • Web Development
    • Cart
    • Gift Bundles
    • Popular courses
    • All Courses
    • All Access Pass
    • Browse
    • Cart
    • All Access Pass
      • Sign UpLogin
      • Build
      • Business
      • Finance
      • Personal Development
      • Productivity
      • Marketing
      • Trading
      • Create
      • Design
      • Health & Fitness
      • Languages
      • Photography
      • Videography
      • Web Development
      • All Courses
      • Gift Bundles
      • Popular Courses
      • Live Courses

      Marketing

      Test
      • Home
      • All courses
      • Marketing
      • 30 Copywriting Secrets from the Best Ad Campaign of All Time

      30 Copywriting Secrets from the Best Ad Campaign of All Time

      Admin bar avatar
      admin
      Marketing
      £99.00
      Buy Membership
      30-secret-copywrithing
      • Overview
      • Curriculum

      Course Overview

      Do you want to learn how to make the best copy that will motivate buyers to buy? This course has been designed for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you’ll be able to write a copy that gets noticed, gets read and gets results.   

      In this course we will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy.   

      You’ll see how a successful ad is built. We’ll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more.

      This course contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what we’ll cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know.

      Why choose Edplx?

      • Internationally recognised accredited qualification
      • Access to our free career advisors
      • Approved UK Learning Centre
      • 1 year accessibility to the course
      • Attain PDF or hardcopy certificate to show employers
      • Study at your own pace anywhere
      • Employer has access to certificate validation
      • Tutor Support available Monday-Friday
      • Invitation to job fairs

      Course Curriculum

      This Course will the following 7 sections enriched in many topics:-

      • Introduction and background to the campaign
      • Headlines
      • Opening Lines
      • Strategic Body Copy
      • How to Write Memorable Copy
      • Your Ending, and Some Final Thoughts
      • Bonus Section

      Who is this Course for

      This course is suitable for anyone who is looking to get into copywriting or wants to improve their own business pages through good sellable content.

      Career Path 

      This training course will lead you to many different career opportunities, Here are few prospects:

      • Copywriter –  £29,000)
      • Proofreader –  £23,312)
      • Copyeditor –  £24,147)

      Course Features

      • Lectures 31
      • Quizzes 0
      • Duration 2h 46m
      • Skill level All levels
      • Language English
      • Students 550
      • Certificate Yes
      • Assessments Yes
      CoursesBusiness, Management & LawMarketing30 Copywriting Secrets from the Best Ad Campaign of All Time
      • Introduction and background to the campaign 1

        • Lecture1.1
          Great copy requires great insights 08 min
      • Headlines 12

        • Lecture2.1
          Secret 1: Write a weak headline if your visual is strong 05 min
        • Lecture2.2
          Secret 2: Sync your headline and your visual 05 min
        • Lecture2.3
          Secret 3: Write headlines that compel buyers to read your copy 06 min
        • Lecture2.4
          Secret 4: Make your headline a zinger if your visual is lame 06 min
        • Lecture2.5
          Secret 5: If in doubt, ask a question 05 min
        • Lecture2.6
          Secret 6: Start telling a story 04 min
        • Lecture2.7
          Secret 7: Tie your headline to current events 05 min
        • Lecture2.8
          Secret 8: Aim for the “hunh?” factor 05 min
        • Lecture2.9
          Secret 9: Make them smile 04 min
        • Lecture2.10
          Secret 10: Use headlines for features, images for benefits 05 min
        • Lecture2.11
          Secret 11: Comparing yourself? Better be clever 05 min
        • Lecture2.12
          Secret 12: Find headlines in your body copy 06 min
      • Opening Lines 3

        • Lecture3.1
          Secret 13: Deliver on the premise of your headline 06 min
        • Lecture3.2
          Secret 14: If in doubt, ask a question 04 min
        • Lecture3.3
          Secret 15: Start with irony 04 min
      • Strategic Body Copy 5

        • Lecture4.1
          Secret 16: Stick to one idea per ad 06 min
        • Lecture4.2
          Secret 17: Follow a simple script 08 min
        • Lecture4.3
          Secret 18: Give multiple benefits for each feature 05 min
        • Lecture4.4
          Secret 19: Back all claims with proof 03 min
        • Lecture4.5
          Secret 20: Borrow credibility 05 min
      • How to Write Memorable Copy 7

        • Lecture5.1
          Secret 21: Keep your reader reading 05 min
        • Lecture5.2
          Secret 22: Build trust with specifics 07 min
        • Lecture5.3
          Secret 23: Write quirky testimonials 08 min
        • Lecture5.4
          Secret 24: Use parallel structure 04 min
        • Lecture5.5
          Secret 25: Spin your strongest feature into a theme 03 min
        • Lecture5.6
          Secret 26: Use original clichés 04 min
        • Lecture5.7
          Secret 27: Write in pictures 04 min
      • Your Ending, and Some Final Thoughts 3

        • Lecture6.1
          Secret 28: Come full circle at the end 06 min
        • Lecture6.2
          Secret 29: Give your buyer something to think about 05 min
        • Lecture6.3
          Secret 30: Write like a pro (a few words on style) 05 min
      • Overview
      • Curriculum
      £99.00
      Buy Membership
      • Share:

      You May Like

      Copywriting Beginner To Advance Read More
      Admin bar avatar
      admin

      Copywriting Beginner To Advance

      497
      £99.00
      Protected: OLC Course Builder Training Read More
      Admin bar avatar
      Sunil Bhalla

      OLC Course Builder Training

      127
      Free
      Stock Trading & Investing Diploma Read More
      Admin bar avatar
      admin

      Stock Trading & Investing Diploma

      1068
      £99.00
      Introduction to Web development Read More
      Admin bar avatar
      admin

      Introduction to Web development

      877
      £99.00
      Python 3 Programming Complete Course Read More
      Admin bar avatar
      admin

      Python 3 Programming Complete Course

      254
      £99.00

      Categories

      • Business, Management & Law
        • Finance
        • Marketing
        • Personal Development
        • Productivity
        • Trading
      • Course Builder
      • Design
      • Finance
      • Health & Social Care
      • Information Technology
      • Languages
      • Marketing
      • Open Learning College
        • Course Builder
      • Personal Development
      • Photography
      • Productivity
      • Trading
      • Videography

      EDPLX is a learning community with online courses in design, business, web development, photography, fitness and more. Anyone can join the community to learn cutting-edge skills, network with other creatives and discover new oppotunities.

      Company
      • About
      • Blog
      • Contact
      • FAQ
      Community
      • Become an Instructor
      • Redeem Voucher
      new-logo

      @2024 All rights reserved. Privacy Policy and Terms and condition.

      EDPLX Limited 15398152

      Facebook-f
      Youtube
      Twitter
      Instagram

      Connect with

      Login with Facebook

      logo

      Login

      Connect with

      Login with Facebook

      logo


      Lost your password?

      Not a member yet? Register now

      Sign up with your Email

      Are you a member? Login now

      • Login
      • Sign Up
      Forgot Password?
      Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.