Are you a Blogger? A small business owner? A social media influencer? Do you want your writing to have a bigger impact? Do you want to get your message across more effectively? This course is for those who want to improve their copy-writing skills. Maybe you have to write emails and want to improve on the open rate? Or you are responsible for writing your own website and want to improve the content? Maybe your advertising is missing the mark and you need a better technique? or you want better user engagement on social media posts?

On this course we look at examples of great copy. We look at headlines and taglines and the key messages that we’re communicating with our audience. We look at brand values, and client briefs.

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Introduction to the course and course tutor

• Introduction to the course
• Introduction to the course tutor
• Downloadable Resource

Copywriting

• What does a good copywriter do?
• Taglines
• Film Poster taglines
• Headlines
• Email Headlines
• Questions

The Brief

• The hook
• The Brief

The Message

• The Key Message
• Consistency is Key
• The Psychology of Copywriting
• Use the senses

Conclusion

• Conclusion and the Next Steps