A freelance copywriter is someone who writes copy on a contract or project basis for commercial purposes. This can include adverts, websites, digital media or blog posts. The copy will have a specific aim such as to persuade, inform, rank well in search engines (mostly Google), convert customers and more.

A freelance copywriter is anyone who writes words (or ‘copy’) for commercial use on a contract basis.

Freelance copywriters can work directly with clients, or through intermediaries such as agencies or online work exchanges.

The text produced by a freelance copywriter can be used in advertisements, websites and digital media, printed marketing or anywhere else, but it always has some sort of practical aim, whether it’s persuading people to buy a product or just giving them information.

In the advertising industry, ‘copywriter’ is used specifically to mean people who come up with concepts and copy for advertisements (see below). In marketing more widely, it denotes anybody who writes commercially, or produces content for online use. So, there are situations where it’s important to know what someone means when they say ‘copywriter’.

Online, the rise of content marketing and native advertising has blurred the line between ‘copywriters’ and ‘journalists’. In general, journalists write editorial content and are paid by publishers (even if the content they produce is about a brand), whereas copywriters write marketing copy about a brand and are paid by the brand’s owner. Native advertising muddies the waters by incorporating paid-for mentions of a brand into editorial content (in effect, journalists acting as copywriters), or presenting paid-for coverage as editorial (copywriters acting as journalists), exactly? How is it different from content writing? What are the different types of copywriting services? What are some great copywriting examples?

Ready to hear the answers? We’ve got them.

What will students learn in this course?

• Getting Started as a Copywriter
• Skills Needed by a Copywriter
• Communicating with Your Prospect to Improve Conversion Rate
• Making and Closing a Deal
• Niches That Use Copywriters
• Becoming a Freelance Copywriter

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Introduction

• Introduction
• Downloadable Resource

Getting Started as a Copywriter

• Introduction
• Polished writing skills
• Headline creation
• Awareness of user experience
• Specialization
• Marketing awareness

Skills Needed by a Copywriter 

• Introduction
• A Sense of Adventure and Curiosity
• Stellar Research Skills
• The Ability to Create Something New, Even If It’s Old
• An Understanding of User Experience
• Writing with Empathy

Communicating with Your Prospect to Improve Conversion Rate

• Introduction
• Map Your Audience Personas
• Leverage Persuasive Hacks
• Write Instant-Clarity Headlines
• Leverage the AIDA Strategy
• Improve Click-Through Rates

Making and Closing a Deal

• Introduction
• The Ever Popular Call to Action
• Creating a Sense of Urgency
• 5 tips for writing compelling copy
• Don’t Forget a Guarantee
• Be Persuasive from Start to Finish

Niches That Use Copywriters 

• Introduction
• Break into the Self-Improvement Market
• Fundraising – Selling Your Services to Non-Profit Companies
• Health Copywriting– Working to Improve People’s Lives
• Financial Services
• Christian Market – Writing for a Higher Purpose

Becoming a Freelance Copywriter

• Introduction
• Flexibility with Your Time
• Wear Whatever You Want When You Work
• Location
• Your Own Boss
• An unlimited income

Conclusion

• Conclusion