30 Copywriting Secrets from the Best Ad Campaign of All Time
Course Overview
Do you want to learn how to make the best copy that will motivate buyers to buy? This course has been designed for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you’ll be able to write a copy that gets noticed, gets read and gets results.
In this course we will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy.
You’ll see how a successful ad is built. We’ll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more.
This course contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what we’ll cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know.
Why choose Edplx?
- Internationally recognised accredited qualification
- Access to our free career advisors
- Approved UK Learning Centre
- 1 year accessibility to the course
- Attain PDF or hardcopy certificate to show employers
- Study at your own pace anywhere
- Employer has access to certificate validation
- Tutor Support available Monday-Friday
- Invitation to job fairs
Course Curriculum
This Course will the following 7 sections enriched in many topics:-
- Introduction and background to the campaign
- Headlines
- Opening Lines
- Strategic Body Copy
- How to Write Memorable Copy
- Your Ending, and Some Final Thoughts
- Bonus Section
Who is this Course for
This course is suitable for anyone who is looking to get into copywriting or wants to improve their own business pages through good sellable content.
Career Path
This training course will lead you to many different career opportunities, Here are few prospects:
- Copywriter – £29,000)
- Proofreader – £23,312)
- Copyeditor – £24,147)
Course Features
- Lectures 31
- Quizzes 0
- Duration 2h 46m
- Skill level All levels
- Language English
- Students 550
- Certificate Yes
- Assessments Yes
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Introduction and background to the campaign
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Headlines
- Secret 1: Write a weak headline if your visual is strong
- Secret 2: Sync your headline and your visual
- Secret 3: Write headlines that compel buyers to read your copy
- Secret 4: Make your headline a zinger if your visual is lame
- Secret 5: If in doubt, ask a question
- Secret 6: Start telling a story
- Secret 7: Tie your headline to current events
- Secret 8: Aim for the “hunh?” factor
- Secret 9: Make them smile
- Secret 10: Use headlines for features, images for benefits
- Secret 11: Comparing yourself? Better be clever
- Secret 12: Find headlines in your body copy
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Opening Lines
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Strategic Body Copy
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How to Write Memorable Copy
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Your Ending, and Some Final Thoughts
