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      • Digital Marketing For Startup & Leaders

      Digital Marketing For Startup & Leaders

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      Marketing
      £99.00
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      Digital-marketing
      • Overview
      • Curriculum

      Course Overview

      Do you want to see marketing from an executive position, through a step by step guide from the beginning? Then this course is for you. This is a course for those who are truly willing to understand marketing strategy. Once you work your way through these 200 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want. You will have your own complete marketing playbook!! No more guessing.

      This  Marketing course is very thorough and complete, covering the A-Z of marketing from an executive position, but doing the deep dive into each of the key components of successful marketing. Primarily,  the course is directly applicable to putting together a strong marketing campaign that will talk to the consumer. But, it really takes it from a “marketing problem” through the research, planning and putting together a full Integrated Marketing Plan, and then following up to review and update the strategy based on new data learned. Further, it covered the online universe as well as the traditional universe and how these work together to create a result. 

      Why choose Edplx?

      • Internationally recognised accredited qualification
      • Access to our free career advisors
      • Approved UK Learning Centre
      • 1 year accessibility to the course
      • Attain PDF or hardcopy certificate to show employers
      • Study at your own pace anywhere
      • Employer has access to certificate validation
      • Tutor Support available Monday-Friday
      • Invitation to job fairs

      Course Curriculum

      This Course will cover over 200 lessons and split into 6 different online sessions, each focusing on a different aspect of marketing leadership.  

      1. Building your  effective marketing model, 
      2. The belief framework 
      3. Conversion rate optimization (cro)
      4. Search engine optimization
      5. Content engagement strategy
      6. Multi-channel lead acquisition

      Who is this Course for

      This course is suitable for anyone from beginner to advanced who wants to see marketing from an executive position.

      Career Path 

      This training course will lead you to many different career opportunities, Here are few prospects:

      • Marketing Manager- £42,311
      • Content Marketing- £30,594
      • Marketing Executives- £26,033
      • SEO Specialists-  £22,925
      • Social Media Marketer £16,044
      • Advertising and Sales Executive- £26,000

       

      Course Features

      • Lectures 194
      • Quizzes 0
      • Duration 18h 14m
      • Skill level All levels
      • Language English
      • Students 794
      • Certificate Yes
      • Assessments Yes
      CoursesBusiness, Management & LawMarketingDigital Marketing For Startup & Leaders
      • Introduction 1

        • Lecture1.1
          Welcome to Session 1 02 min
      • Build Your Model 4

        • Lecture2.1
          Introduction to Building Your Model 05 min
        • Lecture2.2
          Role of Marketing 09 min
        • Lecture2.3
          Importance of Marketing 04 min
        • Lecture2.4
          Introduction to Building Your Model 01 min
      • Step 1: Know Your Numbers 2

        • Lecture3.1
          Step 1: Know Your Numbers 12 min
        • Lecture3.2
          HOMEWORK: KNOW YOUR NUMBERS 03 min
      • Step 2: Measuring 4

        • Lecture4.1
          Step 2: Measuring 09 min
        • Lecture4.2
          Experience Mapping 04 min
        • Lecture4.3
          The Buying Process 09 min
        • Lecture4.4
          HOMEWORK: BUYER JOURNEY QUESTIONS 03 min
      • Step 3: Conversion Rates 2

        • Lecture5.1
          Step 3: Conversion Rates 09 min
        • Lecture5.2
          Industry Averages
      • Step 4: Building Your Model 3

        • Lecture6.1
          Step 4: Building Your Model 05 min
        • Lecture6.2
          Knowing the Value of a Lead 05 min
        • Lecture6.3
          HOMEWORK: BUILD YOUR MODEL 03 min
      • Step 5: Building Your Scenarios 2

        • Lecture7.1
          Step 5: Building Your Scenarios 09 min
        • Lecture7.2
          HOMEWORK: BUILD YOUR FUNNEL 03 min
      • Next Steps 2

        • Lecture8.1
          Next Steps 03 min
        • Lecture8.2
          End of Session 11 min
      • SESSION 2 INTRODUCTION 1

        • Lecture9.1
          Welcome to Session 2
      • The Belief Framework 1

        • Lecture10.1
          Introduction to the Belief Framework 12 min
      • Rules of Belief 5

        • Lecture11.1
          Rule 1: Everybody has Beliefs 07 min
        • Lecture11.2
          Rule 2: Belief is a Strong Motivator 08 min
        • Lecture11.3
          Rule 3: Belief Preceeds Behavior 06 min
        • Lecture11.4
          Rule 4: All Beliefs can be Developed 02 min
        • Lecture11.5
          Rule 5: Beliefs can be Measured 05 min
      • The Belief Framework 1

        • Lecture12.1
          THE 5 BELIEF FRAMEWORK PRINCIPLES 03 min
      • Principle 1: Act Like a Mentor 7

        • Lecture13.1
          Principle 1: Act Like a Mentor 07 min
        • Lecture13.2
          Definition of Mentorship 05 min
        • Lecture13.3
          A Mentor is Other-Centered 03 min
        • Lecture13.4
          A Mentor is Authentic 05 min
        • Lecture13.5
          A Mentor is Empathetic 05 min
        • Lecture13.6
          A Mentor is an Authority 05 min
        • Lecture13.7
          A Mentor is Committed 05 min
      • Principle 2: Your Curstomer is Human 6

        • Lecture14.1
          Principle 2: Your Customer is Human 03 min
        • Lecture14.2
          Introduction to Personas 06 min
        • Lecture14.3
          HOMEWORK: DEFINING YOUR TARGET MARKET 03 min
        • Lecture14.4
          Elements of a Good Persona 08 min
        • Lecture14.5
          Telling Your Persona’s Story 07 min
        • Lecture14.6
          HOMEWORK: PERSONAS 05 min
      • Principle 3: Identify and Establish the Need 5

        • Lecture15.1
          Principle 3: Identify and Establish the Need 09 min
        • Lecture15.2
          Defining Consumer Needs 06 min
        • Lecture15.3
          Discovering Your Genuine Contribution 12 min
        • Lecture15.4
          Create or Satisfy Needs? 04 min
        • Lecture15.5
          HOMEWORK: IDENTIFY AND ESTABLISH THE NEED 04 min
      • Principle 4: You Have the Solution 5

        • Lecture16.1
          Principle 4: You Have the Solution 05 min
        • Lecture16.2
          Journey Specific Solutions 10 min
        • Lecture16.3
          HOMEWORK: ESTABLISHING THE SOLUTION 04 min
        • Lecture16.4
          Content Types per Stage 08 min
        • Lecture16.5
          HOMEWORK: DEFINING THE BUYING PROCESS 03 min
      • Principle 5: People Respond to Direction 5

        • Lecture17.1
          Principle 5: People Respond to Direction 05 min
        • Lecture17.2
          Ad & Brand Exposure 05 min
        • Lecture17.3
          Two Types of Actions 06 min
        • Lecture17.4
          Creating the Belief Framework 03 min
        • Lecture17.5
          HOMEWORK: THE BELIEF FRAMEWORK 10 min
      • Important Tensions 2

        • Lecture18.1
          Values-Based vs Fear-Based Marketing 06 min
        • Lecture18.2
          Features vs Benefits 05 min
      • SESSION 3 INTRODUCTION 1

        • Lecture19.1
          Welcome to Session 3 01 min
      • Conversion Rate Optimization (CRO) 3

        • Lecture20.1
          Introduction to CRO 11 min
        • Lecture20.2
          Defining Conversion 14 min
        • Lecture20.3
          Building Your Conversion Plan 07 min
      • STEP 1: MEASURE 8

        • Lecture21.1
          Measure 13 min
        • Lecture21.2
          3 Primary Methods of Data Analysis 09 min
        • Lecture21.3
          Data Tools and Tags 07 min
        • Lecture21.4
          HOMEWORK: INSTALLING TOOLS 07 min
        • Lecture21.5
          Important KPIs 04 min
        • Lecture21.6
          Funnel Pages 03 min
        • Lecture21.7
          HOMEWORK: DASHBOARD & REPORTS 04 min
        • Lecture21.8
          HOMEWORK: SEGMENTS 03 min
      • STEP 2: ANALYZE 2

        • Lecture22.1
          Analyze 09 min
        • Lecture22.2
          Funnel Touchpoints 11 min
      • STEP 3: STRATEGIZE 4

        • Lecture23.1
          Strategize 01 min
        • Lecture23.2
          Hypothesize 11 min
        • Lecture23.3
          Prioritize 03 min
        • Lecture23.4
          HOMEWORK: CRO WORKLOG 10 min
      • STEP 4: DESIGN 6

        • Lecture24.1
          Design 04 min
        • Lecture24.2
          Mobile Design 05 min
        • Lecture24.3
          Buzzword Compliance 02 min
        • Lecture24.4
          User Experience 03 min
        • Lecture24.5
          Consumer Focus 02 min
        • Lecture24.6
          What’s Missing? 04 min
      • STEP 5: IMPLEMENT 1

        • Lecture25.1
          Implement 11 min
      • STEP 6: LEARN 1

        • Lecture26.1
          Learn 05 min
      • Key CRO Takeaways 1

        • Lecture27.1
          Key CRO Takeaways 03 min
      • SESSION 4 INTRODUCTION 1

        • Lecture28.1
          Welcome to Session 4 02 min
      • Search Engine Optimization (SEO) 6

        • Lecture29.1
          Introduction to SEO 08 min
        • Lecture29.2
          Defining Modern SEO 07 min
        • Lecture29.3
          The 5 Primary Keys of SEO 07 min
        • Lecture29.4
          Common SEO Myths and Misconceptions 07 min
        • Lecture29.5
          Why is SEO Important? 04 min
        • Lecture29.6
          The SEO Plan 02 min
      • PART 1: TECHNICAL SEO 6

        • Lecture30.1
          Technical SEO 10 min
        • Lecture30.2
          Meta Tags 01 min
        • Lecture30.3
          Meta Tag: Title 06 min
        • Lecture30.4
          Meta Tag: Description 06 min
        • Lecture30.5
          URL Construction 06 min
        • Lecture30.6
          Duplicate Content 04 min
      • PART 2: CONTENT 10

        • Lecture31.1
          Content 04 min
        • Lecture31.2
          Stage 1: Keyword Research 08 min
        • Lecture31.3
          4 Steps of Keyword Research 11 min
        • Lecture31.4
          HOMEWORK: KEYWORD LIST 07 min
        • Lecture31.5
          Stage 2: Content Audit 06 min
        • Lecture31.6
          Conducting a Content Audit 12 min
        • Lecture31.7
          HOMEWORK: Content Audit 12 min
        • Lecture31.8
          Stage 3: Competitor Analysis 12 min
        • Lecture31.9
          HOMEWORK: SITE COMPARISON 08 min
        • Lecture31.10
          Stage 4: User Experience 15 min
      • PART 3: LINKING 8

        • Lecture32.1
          Linking 04 min
        • Lecture32.2
          Internal Linking 05 min
        • Lecture32.3
          External Linking 07 min
        • Lecture32.4
          Link Flywheel 05 min
        • Lecture32.5
          Link Types 05 min
        • Lecture32.6
          Link Building Strategies 04 min
        • Lecture32.7
          Social’s Impact on SEO 08 min
        • Lecture32.8
          HOMEWORK: SOCIAL INFLUENCERS 08 min
      • METRICS 11

        • Lecture33.1
          Metrics 02 min
        • Lecture33.2
          Keyword Rankings 05 min
        • Lecture33.3
          Backlinks & Linking Root Domains 05 min
        • Lecture33.4
          Organic Traffic 03 min
        • Lecture33.5
          Average Time-On-Page 03 min
        • Lecture33.6
          Pages Per Session 04 min
        • Lecture33.7
          Returning Users 03 min
        • Lecture33.8
          Bounce Rate 03 min
        • Lecture33.9
          Page Speed 04 min
        • Lecture33.10
          Traffic By Device 04 min
        • Lecture33.11
          Conversions 02 min
      • SESSION 5 INTRODUCTION 1

        • Lecture34.1
          Welcome to Session 5 02 min
      • Content Engagement Plan 9

        • Lecture35.1
          Introduction to Content Engagement Plan 10 min
        • Lecture35.2
          Modern Marketing Funnel 03 min
        • Lecture35.3
          Why Content Fails 06 min
        • Lecture35.4
          What Makes Content Valuable? 05 min
        • Lecture35.5
          Interactive Content 05 min
        • Lecture35.6
          Personalize Content 08 min
        • Lecture35.7
          Full-Funnel Content Plan 12 min
        • Lecture35.8
          Defining Content Type 07 min
        • Lecture35.9
          Consumer-Centric Content 06 min
      • STAGE 1: TOFU CONTENT 3

        • Lecture36.1
          TOFU Content 09 min
        • Lecture36.2
          TOFU Spotlight: Social Media 03 min
        • Lecture36.3
          TOFU Content Examples 08 min
      • STAGE 2: MOFU CONTENT 3

        • Lecture37.1
          MOFU Content 07 min
        • Lecture37.2
          MOFU Goals and Tactics 04 min
        • Lecture37.3
          MOFU Content Examples 11 min
      • STAGE 3: BOFU CONTENT 3

        • Lecture38.1
          BOFU Content 07 min
        • Lecture38.2
          BOFU Goals and Tactics 05 min
        • Lecture38.3
          BOFU Content Examples 07 min
      • STAGE 4: RETENTION CONTENT 3

        • Lecture39.1
          Retention Content 04 min
        • Lecture39.2
          Retention Goals and Content Types 04 min
        • Lecture39.3
          Retention Content Examples 07 min
      • Measuring Success 1

        • Lecture40.1
          Measuring Success 08 min
      • HOMEWORK 1

        • Lecture41.1
          HOMEWORK: CONTENT ENGAGEMENT PLAN 08 min
      • SESSION 6 INTRODUCTION 1

        • Lecture42.1
          Welcome to Session 6 02 min
      • Multi Channel Lead Acquisition 1

        • Lecture43.1
          Introduction to Multi-Channel Lead Acquisition 06 min
      • DATA INFORMED 8

        • Lecture44.1
          Data Informed 06 min
        • Lecture44.2
          Primary Success Metrics 13 min
        • Lecture44.3
          Syncing Your Accounts 03 min
        • Lecture44.4
          Tracking & UTM Codes 11 min
        • Lecture44.5
          HOMEWORK: UTM CODES 04 min
        • Lecture44.6
          Custom Dashboards 03 min
        • Lecture44.7
          HOMEWORK: DASHBOARD & REPORTS 04 min
        • Lecture44.8
          HOMEWORK: SEGMENTS 03 min
      • ALL CHANNELS ARE PART OF THE JOURNEY 1

        • Lecture45.1
          All Channels Are Part Of The Journey 05 min
      • INTEGRATED MARKETING COMMUNIATIONS (IMC) 4

        • Lecture46.1
          Integrated Marketing Communications (IMC) 06 min
        • Lecture46.2
          IMC Defined 06 min
        • Lecture46.3
          IMC Strategy 04 min
        • Lecture46.4
          IMC Examples & Marketing Mix 11 min
      • DEVICE AGNOSTICISM 1

        • Lecture47.1
          Device Agnosticism 15 min
      • BRANDED STYLE GUIDE 3

        • Lecture48.1
          Branded Style Guide 08 min
        • Lecture48.2
          Manual of Styles 09 min
        • Lecture48.3
          Example Style Guides 04 min
      • CHANNEL: EMAIL 7

        • Lecture49.1
          Introduction to Email 04 min
        • Lecture49.2
          Email Metrics 12 min
        • Lecture49.3
          Email Design 09 min
        • Lecture49.4
          Email Personalization 06 min
        • Lecture49.5
          Lead Nurturing Campaigns 08 min
        • Lecture49.6
          Different Types of Lead Nurturing Emails 07 min
        • Lecture49.7
          Growing Subscribers 04 min
      • CHANNEL: SOCIAL 6

        • Lecture50.1
          Introduction to Social 08 min
        • Lecture50.2
          LinkedIn 03 min
        • Lecture50.3
          Facebook 04 min
        • Lecture50.4
          Twitter 03 min
        • Lecture50.5
          YouTube 03 min
        • Lecture50.6
          Other Social Networks 02 min
      • CHANNEL: SEARCH MARKETING 7

        • Lecture51.1
          Introduction to Search Marketing 02 min
        • Lecture51.2
          #1: Be Found at Every Stage 03 min
        • Lecture51.3
          #2: Drive Dual Strategies 04 min
        • Lecture51.4
          #3: Boost Conversions 03 min
        • Lecture51.5
          #4: Dominate the SERPs 03 min
        • Lecture51.6
          #5: Conversions 03 min
        • Lecture51.7
          Integrate, Don’t Separate 04 min
      • CHANNEL: REMARKETING 4

        • Lecture52.1
          Introduction to Remarketing 09 min
        • Lecture52.2
          Why Remarketing Works 03 min
        • Lecture52.3
          Different Types of Remarketing 03 min
        • Lecture52.4
          End of Session 03 min
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