Digital Marketing For Startup & Leaders
Course Overview
Do you want to see marketing from an executive position, through a step by step guide from the beginning? Then this course is for you. This is a course for those who are truly willing to understand marketing strategy. Once you work your way through these 200 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want. You will have your own complete marketing playbook!! No more guessing.
This Marketing course is very thorough and complete, covering the A-Z of marketing from an executive position, but doing the deep dive into each of the key components of successful marketing. Primarily, the course is directly applicable to putting together a strong marketing campaign that will talk to the consumer. But, it really takes it from a “marketing problem” through the research, planning and putting together a full Integrated Marketing Plan, and then following up to review and update the strategy based on new data learned. Further, it covered the online universe as well as the traditional universe and how these work together to create a result.
Why choose Edplx?
- Internationally recognised accredited qualification
- Access to our free career advisors
- Approved UK Learning Centre
- 1 year accessibility to the course
- Attain PDF or hardcopy certificate to show employers
- Study at your own pace anywhere
- Employer has access to certificate validation
- Tutor Support available Monday-Friday
- Invitation to job fairs
Course Curriculum
This Course will cover over 200 lessons and split into 6 different online sessions, each focusing on a different aspect of marketing leadership.
- Building your effective marketing model,
- The belief framework
- Conversion rate optimization (cro)
- Search engine optimization
- Content engagement strategy
- Multi-channel lead acquisition
Who is this Course for
This course is suitable for anyone from beginner to advanced who wants to see marketing from an executive position.
Career Path
This training course will lead you to many different career opportunities, Here are few prospects:
- Marketing Manager- £42,311
- Content Marketing- £30,594
- Marketing Executives- £26,033
- SEO Specialists- £22,925
- Social Media Marketer £16,044
- Advertising and Sales Executive- £26,000
Course Features
- Lectures 194
- Quizzes 0
- Duration 18h 14m
- Skill level All levels
- Language English
- Students 794
- Certificate Yes
- Assessments Yes
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Introduction
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Build Your Model
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Step 1: Know Your Numbers
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Step 2: Measuring
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Step 3: Conversion Rates
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Step 4: Building Your Model
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Step 5: Building Your Scenarios
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Next Steps
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SESSION 2 INTRODUCTION
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The Belief Framework
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Rules of Belief
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The Belief Framework
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Principle 1: Act Like a Mentor
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Principle 2: Your Curstomer is Human
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Principle 3: Identify and Establish the Need
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Principle 4: You Have the Solution
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Principle 5: People Respond to Direction
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Important Tensions
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SESSION 3 INTRODUCTION
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Conversion Rate Optimization (CRO)
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STEP 1: MEASURE
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STEP 2: ANALYZE
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STEP 3: STRATEGIZE
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STEP 4: DESIGN
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STEP 5: IMPLEMENT
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STEP 6: LEARN
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Key CRO Takeaways
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SESSION 4 INTRODUCTION
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Search Engine Optimization (SEO)
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PART 1: TECHNICAL SEO
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PART 2: CONTENT
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PART 3: LINKING
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METRICS
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SESSION 5 INTRODUCTION
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Content Engagement Plan
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STAGE 1: TOFU CONTENT
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STAGE 2: MOFU CONTENT
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STAGE 3: BOFU CONTENT
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STAGE 4: RETENTION CONTENT
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Measuring Success
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HOMEWORK
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SESSION 6 INTRODUCTION
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Multi Channel Lead Acquisition
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DATA INFORMED
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ALL CHANNELS ARE PART OF THE JOURNEY
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INTEGRATED MARKETING COMMUNIATIONS (IMC)
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DEVICE AGNOSTICISM
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BRANDED STYLE GUIDE
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CHANNEL: EMAIL
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CHANNEL: SOCIAL
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CHANNEL: SEARCH MARKETING
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CHANNEL: REMARKETING