Marketing

Introduction 10

• Lecture1.1
  GET FOUND: Start selling on page one of Google 11 min
• Lecture1.2
  HELP YOUR BUYER: Boost sales with better navigation 10 min
• Lecture1.3
  NAME IT AND THEY WILL COME: Product page title tags 10 min
• Lecture1.4
  DESCRIBE YOURSELF: Write description tags that attract buyers 08 min
• Lecture1.5
  GIVE YOUR BUYERS A MAP: Page URLS and navigation 12 min
• Lecture1.6
  IMAGE THIS: Use images and captions that capture interest 09 min
• Lecture1.7
  OFFERS: Make an offer they can’t refuse 09 min
• Lecture1.8
  UPSELL: Increase profit while helping your buyers 10 min
• Lecture1.9
  SHORT IS SWEET: Write short product descriptions that convert 10 min
• Lecture1.10
  GO LONG: Write long product descriptions that wow 08 min