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Introduction To Business Branding

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Introduction 7
- Lecture1.1
  
  Introduction 03 min
- Lecture1.2
  
  7 Goals And 5 Steps To Building Your Successful Brand 05 min
- Lecture1.3
  
  What Is Branding? 03 min
- Lecture1.4
  
  Brand Experience Process 06 min
- Lecture1.5
  
  Assignment : Brand Experience Process
- Lecture1.6
  
  Price Competition Vs Branding Strategy 07 min
- Lecture1.7
  
  Article : Price Competition VS Branding Strategy Case Study
Branding Strategy 7
- Lecture2.1
  
  Deciding Your Brand Type 04 min
- Lecture2.2
  
  Designing Your Brand Strategy 06 min
- Lecture2.3
  
  Creating A Strong USP For A Specific Audience 11 min
- Lecture2.4
  
  Assignment : Study A Brand Strategy
- Lecture2.5
  
  Define Your Brand Vision And Mission 04 min
- Lecture2.6
  
  Communicate Through A Meaningful Story 05 min
- Lecture2.7
  
  Assignment : Define Your Brand USP, Mission And Story
Brand Personality 6
- Lecture3.1
  
  Understanding Consumers’ Desires And Needs 03 min
- Lecture3.2
  
  Creating A Strong Brand Personality 02 min
- Lecture3.3
  
  Brands Archetypes : 1. Innocent – 2. Explorer – 3. Sage 04 min
- Lecture3.4
  
  Brands Archetypes : 4. Hero – 5. Outlaw – 6. Caregiver 04 min
- Lecture3.5
  
  Brands Archetypes : 7. Magician – 8. Ruler – 9. Regular Brand 04 min
- Lecture3.6
  
  Brands Archetypes : 10. Creator – 11. Lover – 12. Jester 04 min
Visuals & Design 4
- Lecture4.1
  
  The Art Of Logo Design And Colors 07 min
- Lecture4.2
  
  The Art Of Brands Photography 03 min
- Lecture4.3
  
  Assignment : Design Your Brand Visuals
- Lecture4.4
  
  Putting It All Together : Case Study – Honest Tea 03 min
The End 3
- Lecture5.1
  
  Bonus : 11 Core Principles For Creating Successful Brands 07 min
- Lecture5.2
  
  Final Assignment : You Are Hired!
- Lecture5.3
  
  Article : What’s next? Tools And Facts For Online Marketing