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Introduction 7
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Introduction 03 minLecture1.1
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7 Goals And 5 Steps To Building Your Successful Brand 05 minLecture1.2
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What Is Branding? 03 minLecture1.3
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Brand Experience Process 06 minLecture1.4
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Assignment : Brand Experience ProcessLecture1.5
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Price Competition Vs Branding Strategy 07 minLecture1.6
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Article : Price Competition VS Branding Strategy Case StudyLecture1.7
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Branding Strategy 7
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Deciding Your Brand Type 04 minLecture2.1
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Designing Your Brand Strategy 06 minLecture2.2
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Creating A Strong USP For A Specific Audience 11 minLecture2.3
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Assignment : Study A Brand StrategyLecture2.4
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Define Your Brand Vision And Mission 04 minLecture2.5
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Communicate Through A Meaningful Story 05 minLecture2.6
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Assignment : Define Your Brand USP, Mission And StoryLecture2.7
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Brand Personality 6
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Understanding Consumers’ Desires And Needs 03 minLecture3.1
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Creating A Strong Brand Personality 02 minLecture3.2
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Brands Archetypes : 1. Innocent – 2. Explorer – 3. Sage 04 minLecture3.3
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Brands Archetypes : 4. Hero – 5. Outlaw – 6. Caregiver 04 minLecture3.4
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Brands Archetypes : 7. Magician – 8. Ruler – 9. Regular Brand 04 minLecture3.5
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Brands Archetypes : 10. Creator – 11. Lover – 12. Jester 04 minLecture3.6
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Visuals & Design 4
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The Art Of Logo Design And Colors 07 minLecture4.1
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The Art Of Brands Photography 03 minLecture4.2
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Assignment : Design Your Brand VisualsLecture4.3
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Putting It All Together : Case Study – Honest Tea 03 minLecture4.4
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The End 3
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Bonus : 11 Core Principles For Creating Successful Brands 07 minLecture5.1
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Final Assignment : You Are Hired!Lecture5.2
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Article : What’s next? Tools And Facts For Online MarketingLecture5.3
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