30 Copywriting Secrets from the Best Ad Campaign of All Time → Secret 2: Sync your headline and your visual – EDPLX.COM | Over 1000 Home Study, Distance Learing Courses.

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30 Copywriting Secrets from the Best Ad Campaign of All Time

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Prev Secret 1: Write a weak headline if your visual is strong

Next Secret 3: Write headlines that compel buyers to read your copy

Introduction and background to the campaign 1
- Lecture1.1
  
  Great copy requires great insights 08 min
Headlines 12
- Lecture2.1
  
  Secret 1: Write a weak headline if your visual is strong 05 min
- Lecture2.2
  
  Secret 2: Sync your headline and your visual 05 min
- Lecture2.3
  
  Secret 3: Write headlines that compel buyers to read your copy 06 min
- Lecture2.4
  
  Secret 4: Make your headline a zinger if your visual is lame 06 min
- Lecture2.5
  
  Secret 5: If in doubt, ask a question 05 min
- Lecture2.6
  
  Secret 6: Start telling a story 04 min
- Lecture2.7
  
  Secret 7: Tie your headline to current events 05 min
- Lecture2.8
  
  Secret 8: Aim for the “hunh?” factor 05 min
- Lecture2.9
  
  Secret 9: Make them smile 04 min
- Lecture2.10
  
  Secret 10: Use headlines for features, images for benefits 05 min
- Lecture2.11
  
  Secret 11: Comparing yourself? Better be clever 05 min
- Lecture2.12
  
  Secret 12: Find headlines in your body copy 06 min
Opening Lines 3
- Lecture3.1
  
  Secret 13: Deliver on the premise of your headline 06 min
- Lecture3.2
  
  Secret 14: If in doubt, ask a question 04 min
- Lecture3.3
  
  Secret 15: Start with irony 04 min
Strategic Body Copy 5
- Lecture4.1
  
  Secret 16: Stick to one idea per ad 06 min
- Lecture4.2
  
  Secret 17: Follow a simple script 08 min
- Lecture4.3
  
  Secret 18: Give multiple benefits for each feature 05 min
- Lecture4.4
  
  Secret 19: Back all claims with proof 03 min
- Lecture4.5
  
  Secret 20: Borrow credibility 05 min
How to Write Memorable Copy 7
- Lecture5.1
  
  Secret 21: Keep your reader reading 05 min
- Lecture5.2
  
  Secret 22: Build trust with specifics 07 min
- Lecture5.3
  
  Secret 23: Write quirky testimonials 08 min
- Lecture5.4
  
  Secret 24: Use parallel structure 04 min
- Lecture5.5
  
  Secret 25: Spin your strongest feature into a theme 03 min
- Lecture5.6
  
  Secret 26: Use original clichés 04 min
- Lecture5.7
  
  Secret 27: Write in pictures 04 min
Your Ending, and Some Final Thoughts 3
- Lecture6.1
  
  Secret 28: Come full circle at the end 06 min
- Lecture6.2
  
  Secret 29: Give your buyer something to think about 05 min
- Lecture6.3
  
  Secret 30: Write like a pro (a few words on style) 05 min