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Introduction to the course and course tutor 3
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Introduction to the course 03 minLecture1.1
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Introduction to the course tutor 15 minLecture1.2
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Downloadable ResourceLecture1.3
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Copywriting 6
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What does a good copywriter do? 18 minLecture2.1
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Taglines 09 minLecture2.2
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Film Poster taglines 06 minLecture2.3
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Headlines 13 minLecture2.4
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Email Headlines 10 minLecture2.5
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Questions 04 minLecture2.6
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The Brief 2
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The Message 4
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The Key Message 16 minLecture4.1
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Consistency is Key 05 minLecture4.2
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The Psychology of Copywriting 08 minLecture4.3
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Use the senses 04 minLecture4.4
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Conclusion 1
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Conclusion and the Next Steps 11 minLecture5.1
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