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Introduction to the course and course tutor 3
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Lecture1.1
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Lecture1.2
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Lecture1.3
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Copywriting 6
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Lecture2.1
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Lecture2.2
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Lecture2.3
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Lecture2.4
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Lecture2.5
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Lecture2.6
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The Brief 2
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The Message 4
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Lecture4.1
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Lecture4.2
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Lecture4.3
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Lecture4.4
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Conclusion 1
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Lecture5.1
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The hook
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The Key Message