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Introduction 2
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Introduction to marketing white papers 13 minLecture1.1
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Anatomy of a white paper 12 minLecture1.2
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Writing 8
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Pick your topic 09 minLecture2.1
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Research your topic 10 minLecture2.2
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Outline your white paper 13 minLecture2.3
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Give your white paper a strong title 08 minLecture2.4
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Writing a compelling introduction 10 minLecture2.5
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Give your white paper context 09 minLecture2.6
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Describe your solution 07 minLecture2.7
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End with a call to action 11 minLecture2.8
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Final thoughts 2
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Write like a designer 10 minLecture3.1
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Five mistakes to avoid 09 minLecture3.2
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